Mentorshop – Startup Sales

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Ashok Reddy is the CEO of GrabOn and a Charter member of TiE Hyderabad. He had worked with Nortel Networks, Infosys, Microsoft, eBay/PayPal before making his first jump into startups when he joined IncentOne as the technology head, a startup based out of NJ, US.

After gaining 15 years of working experience, Ashok had reached the milestone of achieving goodwill for his start-ups, SellersCommerce, GrabOn and FashionLady.

The Mentorshop conducted on the 6th of July 2018, where Ashok Reddy spoke about B2C Startup Sales Strategies.

But what made him launch these start-up concepts?

It’s the PEOPLE who motivated Ashok to enter the entrepreneurial world. The various expectations and needs of the people, indeed helps an entrepreneur to create and innovate a business plan.

When GrabOn was launched, there were initially many talks going on regarding the logo being plagiarized. People began comparing GrabOn logo with Groupon logo.
Have a look at this Twitter troll between GrabOn and Groupon:

Indeed GrabOn is one of the leading couponing companies in India. GrabOn gives its customers best possible price in the market using the best from technology. The company works on a cost-per-sale model and generates money through end user sale.

Each time GrabOn focuses on getting with the customers using best of their technology and keeps a track on the coupons getting changed frequently according to the deal. GrabOn works directly on a strategic business model and has all the big brands on the platform. It claims to have over 2,966 online merchants including Uber, Swiggy, Flipkart, Paytm, Freecharge, Snapdeal, Jabong, Mobikwik etc.

GrabOn has gained its popularity for being the fastest growing coupon company in India, with over 4 million unique visitors a month and an Alexa rank of 210. The firm is a major player in the coupon industry with GMV of $80 million per year. It has doubled its GMV to Rs. 1200 crore in the FY 2016 from Rs 500 crore in 2014-15.

In terms of total numbers the company wants to have more than 50 million unique users and be one of the top 50 most visited websites in India. Started with 6 interns, the company grew to 35 employees and now plans to expand its team to 100. The raised fund last year will help the company expand into various streams such as offline, technology expansion and sales.

Ashok Reddy is looking to grab another $15 million to connect a lot of missing space. The company will also use those funds to develop mobile apps for Android, Windows and iOS platforms.

Click Here to goto TiE Today

Click Here to goto TiE Today

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